about us

A letter from management

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We want to thank you for taking the time to find out about our story, and why we do what we do. Olu Olu® Foods began life on a kitchen table in North London over 30 years ago, where Mr Olu began experimenting with an instant flour mix, which he would later call Poundo Yam Flour.

The idea of turning a very popular but time-consuming and labour-intensive meal, into an Instant Powder, would prove to be very popular at the time and still till today, and has in turn led to the establishment of a global Poundo yam industry, with at least a hundred different producers and manufacturers.

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Olu Olu® are now recognised as pioneering innovators, and market leaders within the African Foods Market. We have been awarded several Gold Stars from the Great Taste Awards of the Guild of Fine Foods, for the exceptional taste and quality of some of our product offerings.

Every single product we offer, has its own story. And because of our relentless attention to detail, every step of the production process is carefully managed to ensure nothing but love and mother nature go into all our food products. We hope our story is really the story of change that can happen in the world when one follows your instincts and try to add value to your culture and heritage.

Company Directors
info@oluolufoods.com

History

HOW WE GOT THE NAME “OLU OLU”

It was a nickname that was sometimes used for the company founder during his childhood years, but a moniker that was almost forgotten and hardly ever used by the time he was in his twenties.

When deciding on the name of his new company focused on brewing and exporting palm wine, Mr Olu remembered his childhood nickname.

He decided to use Olu Olu as it now symbolised the union with his wife. Not only was it catchy, and easy to read; but most importantly, easy to remember! And so, it stuck…

The Origin Poundo & Palmi

Over 30 years on and many are still unaware that Olu Olu® Foods developed the formula that positively revolutionised the way millions of Africans around the world eat ‘Pounded Yam’. As founding fathers of Instant “Poundo” flour, Olu Olu® is responsible for pioneering and popularising the concept of this flour and introducing it to the diasporan market.

Olu Olu® became one of the first companies to commercially package Palm Wine for export into the European markets in the mid 1980’s. By the late 90s Olu Olu® Foods had become the first company ever to produce African Ready Meals, through its microwavable tinned foods range. They introduced radical products such as canned Jollof Rice, tinned Yam Porridge and Egusi Stew to name a few.

Olu Olu® are recognised as pioneering pace setters, technological innovators, and market leaders within Africa and Exotic Health Foods Market. We have recently been awarded Gold Stars from the Great Taste Awards of the Guild of Fine Foods, for the exceptional taste quality of some of our product offerings.

We also love to give back and be sustainable as we can. You can find out more about our charity program Olu Olu Gives Back below.

Learn more

old to new

the journey so far

Since our inception, we have proudly brought the flavors and richness of African traditions to the table while embracing innovation at every stage of our process. Over the years, our brand has evolved, reflecting the changing needs and desires of our consumers, all while remaining connected to the roots that tie us to our cultural heritage.

Join us on this journey of evolution and discover how tradition and innovation intertwine in every product we offer.

Every piece counts

Zero waste!

Most of our products are made from Root Tubers, Palm Trees, Plantains and Coconuts. What’s great about these? That we can use every single part of them! We closely monitor food waste and recycle as much as possible. Items that can’t be recycled on the other hand, are sent for conversion to new energy to ensure that nothing is left to waste.